As the trend of e-commerce is inclining, it may impact traditional merchants. These days, there were more and more online payment methods are being introduced on websites, applications, and other platforms. This makes it more difficult for traditional merchants to compete with rising e-commerce.

University students who are a group of educated youngsters will more frequently in contact with the trending online shopping methods. Hence, it aroused our curiosity to conduct a survey on the Shopping Preference of UTM students whether through ONLINE or OFFLINE method. The google form distributed include questions about their spending, time spent to shop, their opinions about offline and online shopping, etc….

After conducting this survey, we concluded several findings which can be referred back in our report. Undeniably, ONLINE shopping is slowly taking over the market of traditional merchants. However, e-commerce has many issues and problems which are required to be improved. Temporarily, both ONLINE and OFFLINE shopping methods are indispensable in the market However, we believe that with the rise of cashless payments, online shopping will become more convenient, more secure and eventually more prefered by the consumers.