NUR SYAHIRAH BINTI MUHAMAD IDRIS

Diploma in Marketing equips students with basic knowledge and strong technical understanding in marketing. It aims to increase student's ability to perform marketing tasks such as preparing and overseeing marketing mix, analyzing consumer behavior, reviewing markets, processing and delivering ideas and strategies, organizing and product exhibits. Students are also given basic knowledge in business, including management, accounting, economics, entrepreneurship, advertising, statistics, retail, legal, digital marketing and technology. Employment skills such as communication, leadership, creative thinking and critical thinking and self confidence are enhanced through English courses and student activities. Insaniah aspects are emphasized through religious and moral courses to produce balanced human beings. Case studies and group projects focus on analysis skills and market assessments, market determinations, decision-making and integrated marketing plans. The six-month industry training enhances the students' skills and understanding of marketing in business as well as completing their preparations into the workplace.