This course introduces the fundamental concepts and principles of entrepreneurship and the process of starting a business venture. A three-stage approach is used to achieve the course learning outcome: (a) understanding the individual characteristics of an entrepreneur, (b) analysing business opportunities and forming an entrepreneurial venture, and (c) developing a business model for the new venture idea. During the first stage, students will be exposed to the concepts and principles of entrepreneurship and individual characteristics and the required skills to manage business ventures successfully. Then, they will be introduced to techniques and tools to analyse and assess business ideas and the procedures to set up business ventures in Malaysia. Finally, they will be guided through every stage of business model development using their business ideas. In addition to guided T&L, students will also be exposed to real life entrepreneurial activities through entrepreneurship carnivals containing several activities such as talks by successful entrepreneurs and entrepreneurial workshops
