What skills do I need for marketing today?
by LIM KE YING
- Ability to tell a story. Excellent writing ability
- An ability to understand buyer needs and the sales process
- Basic spreadsheet skills
- Critical-thinking and problem-solving skills
- Continuous learning. Horizontally and vertically
- Strong overall communication skills
- Solid grasp of analytics
- Strong understanding of Inbound Marketing
- Experience with contemporary digital tools, platforms and channels
- Digital advertising experience