Reflection Regarding the Talk Entitled: OPPORTUNITIES and STRATEGIES in CRISIS
On 12 May 2020, we start our IT Business online class by attending Opportunities and Strategies webinar. Captain Cyrano Latiff is the person that who gave us talk. He is 37 years old and was a first officer and the one of the three pilots in the cockpit of SQ006, Boeing 742-412 jet that crashed on a fateful rainy night at Taiwan’s Chiang Kai-Shek airport on 31 October, 2000. He also had 2,442 total flight hours including 552 hours on Boeing 747-400.
The reflection after this talk by Captain Latiff is he has many working experience as a pilot. He shared his experience with us. Bad weather was the main problem in this case. This is because when the detection of pre-crisis is China Airline aircraft took off successfully 15 minutes before the crush. It was confirmed by the SIA that the cross wind at that time was more than 15 knots. However, SIA was well-prepared because they learnt from the crash of a SilkAir that due to the pilot’s psychological traumas. This is prevention of crisis management. Then, he rushed to Taipei as a CEO after the news of the SIA crash. He also had a meeting to supervise the crisis plan and became the spokesperson to correct wrong information release by the press. The stage of containment in this talk was helped survivors and relative by giving medical cares and others. It also responsive by flying trauma counsellors to assist survivors. Besides, they also install a better system on their aircraft to help pilot identify runways as the stage of recovery. So, the company order new shoes for the cabin crews to replace the sandals that they used to wear.
There are the ways that how Captain Cyrano deliver his bad-news messages. They need to choose the right mix of channels . For example, he choose to share his messages in person in front of a packed room at Symposium in Las Vegas. Then, he also delivered the bad news in a timely manner for the first time after five years of the accident. Thirdly, Captain Cyrano also expressed his sorrow over the loss of lives in the accident during his shared at Symposium in Las Vegas. He also is the compete, caring, character person. Lastly, I want to say thank you to Captain Cyrano because he share his previous experience and time with us.