About this context, the airline’s accident created problems for the company and led to problems such as financial issues and so on. Around the same time, the case was a different one because the first stages of the crisis are almost non-existence management crises are significant and they are important to the organization, and there is a type of policy for whether an unexpected occurrence can be handled and the reputation of an organization is ruined. According to Lerbinger 1997, administrator must be transparent, truthful and accurate during a crisis to ensure good contact with the organization.
